26 September 2012

Hillshire Brands to eliminate gestation crates

Hillshire Brands has made the announcement that they will eliminate gestation crates. Their plan is to have an alternative solution in place by year end 2022.

Hillshire will source all pork from farms that provide adequate housing, allowing the animals more movement and comfort.

At this point it is unclear why it will take Hillshire 10 years to move to a crate free solution, but the move is seen as a step in the right direction for animal rights. Hillshire Brands was formed in 2012 following the Sara Lee Corporation's split. The products that Hillshire Brands markets include Ballpark, Jimmy Dean, and State Fair.

Other big name companies that have recently made the commitment to phase out the use of gestation crates are Oscar Mayer, Costco, McDonald's, Burger King, Safeway and Kroger.

Smithfield and Hormel, two of the biggest pork producers, have pledged to eliminate gestation crates at company owned facilities by 2017, and so far nine U.S. states have banned the use of gestation crates.

We'd love to hear your feedback on the Hillshire announcement. Does it go far enough? Do you think it could have been given a more aggressive target date?

John Himmelberger | Blog | Facebook| @johnhimm
Maryland John lives in Maryland where he works as a sales manager. John and his wife Eileen’s pursuit to achieve optimum health combined with a desire to send a strong message to factory farming, inspired them to examine what they put into their bodies. Now a vegan, John has great admiration for groups like Farm Sanctuary and hopes to influence others by sharing his positive experiences.

Photo credit: Hillshire Brands