27 February 2012

'Eat More Kale' creator decides to fight back against Chick-fil-A: Raising money to film documentary

Bo Muller-Moore is a Vermont folk artist that sells hand made silk-screened T-shirts. His "Eat More Kale" T -shirt, inspired by local farmers and to promote health food, has come under fire. Chick-Fil-A has sent Bo a cease and desist letter to stop producing the shirts. They say the slogan is likely to cause confusion with their catch phrase "Eat Mor Chikin."

Bo has decided to fight back and has started a Kickstarter page, A Defiant Dude, to raise money to create a documentary about his ordeal.

Kickstarter is the world's largest funding platform for creative ideas. Pledges can be made towards the $75,000 goal. The pledges are only collected if the goal is reached. People making pledges will receive gifts back from video downloads of the movie, T-shirts, and even an executive producer credit on the film.

The film will bring to light the effects trademark bullies have on smaller business. How these bullies legally harass smaller companies wearing them down through expensive litigation, something Bo knows firsthand.

If the two slogans still confuse you, then listen to the words of Vermont’s Governor, Peter Shumlon.“If you think Vermonters don’t understand the difference between kale and a chicken sandwich, we invite you to Vermont and we’ll give you a lesson. … Kale is a vegetable. Chickens are birds.”

John Himmelberger | Blog | Facebook| @johnhimm
Maryland John lives in Maryland where he works as a sales manager. John and his wife Eileen’s pursuit to achieve optimum health combined with a desire to send a strong message to factory farming, inspired them to examine what they put into their bodies. Now a vegan, John has great admiration for groups like Farm Sanctuary and hopes to influence others by sharing his positive experiences.

Photo credit: Screen capture