Bo Muller-Moore is a Vermont folk artist that sells hand made silk-screened T-shirts. His "Eat More Kale" T -shirt, inspired by local farmers and to promote health food, has come under fire. Chick-Fil-A has sent Bo a cease and desist letter to stop producing the shirts. They say the slogan is likely to cause confusion with their catch phrase "Eat Mor Chikin."
Bo has decided to fight back and has started a Kickstarter page, A Defiant Dude, to raise money to create a documentary about his ordeal.
Kickstarter is the world's largest funding platform for creative ideas. Pledges can be made towards the $75,000 goal. The pledges are only collected if the goal is reached. People making pledges will receive gifts back from video downloads of the movie, T-shirts, and even an executive producer credit on the film.
The film will bring to light the effects trademark bullies have on smaller business. How these bullies legally harass smaller companies wearing them down through expensive litigation, something Bo knows firsthand.
If the two slogans still confuse you, then listen to the words of Vermont’s Governor, Peter Shumlon.“If you think Vermonters don’t understand the difference between kale and a chicken sandwich, we invite you to Vermont and we’ll give you a lesson. … Kale is a vegetable. Chickens are birds.”
Photo credit: Screen capture