A cheeky billboard caught the eye of screen star Demi Moore and her hubby Ashton Kutcher, when it asked for their help in spreading the news about the plight of puppy mill dogs.
The message, displayed in Los Angeles, asked that the couple tweet their fan base about the importance of adopting shelter dogs rather than buying from stores and unscrupulous breeders who care little about the welfare of the animals. The billboard was sponsored by Jana Kohl and PA based Main Line Animal Rescue and soon reached the ears of the show biz duo. On June 2, Demi did what was asked and tweeted her nearly 4 million followers with the following message:
Help spread the word about Puppy Mills-Millions of Dogs desperately need our help! www.dogsinacage.com http://t.co/qLZRhQu
But that was just the beginning; after reading Moore’s heartfelt message, Kelly Colbert, producer of Madonna of the Mills (a documentary highlighting animal rescue and puppy mills airing this summer) contacted The Biggest Loser power duo Bob Harper and Jillian Michaels and they retweeted the message to their fans!
The operators of the Pennsylvania shelter were delighted with the result of their billboard request, saying they were grateful beyond words to Demi Moore for her help in spreading the message about puppy mills in this country.
“It’s not surprising Demi Moore would agree to help the millions of breeding dogs who are abused and exploited in this country every year – considering all her work on behalf of abused and exploited children through the Demi and Ashton Foundation,” said Bill Smith of MLAR. “Demi gives a voice to the voiceless and uses her celebrity to make the world a better place.”
Photo credit: PR NEWSWIRE