30 May 2011

Earth Hour 2012 video released, features music by Icelandic group Sigur Rós

It’s never too early to start planning for the next Earth Hour, even though the 2012 version of the international event is almost a year away.

Proof of that is the new video produced by the award-winning Sydney-based design firm Resolution Design that features music by Icelandic rockers Sigur Rós.

The 2012 Earth Hour video showcases photography, both professional and amateur, of iconic landmarks along with the people from across the planet that participated in 2011 event. Brilliantly backing the inspirational imagery is Sigur Rós biggest hit, “Hoppípolla”.

"Living in Iceland we are perhaps more aware than most of the likely consequences of global warming, with our glaciers retreating, our winters disappearing and the doomsday scenario of the gulf streaming ceasing,” said a band spokesperson. “But because we live with perpetual dark throughout the winter, we are also aware that light transforms our existences. This borrowed sunshine comes at a price, however, and Earth Hour does a uniquely valuable job in reminding us that with power comes responsibility.”

Earth Hour 2012 will take place Saturday, March 31 at 8:30 pm local time.

This year’s event was celebrated by 5,251 cities, 135 countries and territories and 1.8 billion people worldwide.

Now that is one big earth saving party.

Eric Fortney | @elfortney | email
Eric is the co-founder and executive editor of the animal rights and eco-friendly news source, This Dish Is Veg. In addition to his work at TDIV, Eric is a father of three, runner, and lover of the outdoors.

Photo credit: Earth Hour/WWF