05 April 2011

Silk issues challenge to dairy milk drinkers to make the switch

Silk is launching a 10-day challenge to encourage dairy milk consumers to make the switch to non-dairy alternatives. The challenge, which can be found at www.switchtosilk.com, asks milk drinkers to try Silk beverages for 10 days to see how easy it is to substitute dairy milk.

The website offers 10 easy ways to integrate the milk into anybody's diet, highlighting the different varieties of milks offered by the company. These include using Silk Vanilla in your morning coffee, pouring Silk Pure Almond over your breakfast cereal, adding Silk Pure Coconut Milk to pineapple juice and rum for a delicious pina colada, or drinking Silk Light Chocolate for a delicious and healthy sweet snack.

Participating in the challenge will be a fun way for people to see that they can use Silk's plant-based milks in the same ways they would use typical dairy milk – whether that's pouring it on cereal, mixing it with other foods or drinking it straight from a glass," said Craig Shiesley, Vice President for Silk.  "The 10-day challenge is one of our biggest marketing campaigns to date because we realize more and more consumers are looking for plant-based alternatives to milk.

The website offers a $.75 cent coupon to get people started, and also provides important nutritional information about Silk milks, comparing them to regular milk. Recipes and tips are available to help anyone who wants some hints as to how non-dairy milks can be added into his or her daily life.

In addition to the website, print ads in national magazines such as Shape and Yoga Journal, and a TV commercial featuring a Wisconsin family making the switch, Silk will also embark on a 10-city sampling tour around the nation. From March to May, members of the Silk staff will visit Boston, New York, Atlanta, Miami, Chicago, Denver, San Antonio, Los Angeles, San Diego and San Francisco.  The tour is carbon-neutral with renewable Energy Certificates through Bonneville Environmental Foundation (BEF).

Join the 10-day challenge today! Visit www.switchtosilk.com, www.silksoymilk.com, www.silkpurealmond.com, www.silkpurecoconut.com, Facebook.com/SilkUS or follow Silk on Twitter @LoveMySilk.

Geanna Marek | @greenvegnliving
Geanna has been a vegan for over 3 years. She lives in the very veg-friendly city of Portland, Oregon, where she works as a freelance writer and library assistant. She is also currently training to run the Portland Marathon this fall. In her spare time, she enjoys spending time outdoors, reading, eating, and traveling. Find Geanna at greenveganliving.com.

Photo credit: switchtosilk.com