Avon Products inc. has announced that they have teamed up with the Global Forest & Trade Network (GFTN), a World Wildlife Fund (WWF) initiative to stop illegal logging.
“Avon is very pleased to join the Global Forest & Trade Network and partner with World Wildlife Fund,” stated Tod Arbogast, Vice President, Sustainability and Corporate Responsibility for Avon. “Because Avon is a significant consumer of paper products, we are in a position to influence supply and demand, and contribute to the development of environmental solutions that conserve, protect and restore forests, protect biodiversity and ecosystem integrity, and result in long-term social and economic benefits to communities. These priority issues are at the forefront of the Avon Paper Promise and the Hello Green Tomorrow global initiative to help end deforestation.”
Avon has committed to purchase 100% of the paper it uses for brochures from independently certified or post-consumer, recycled-content sources by 2020.This might seem like a daunting task considering they distribute product brochures in more than 120 countries, but Avon is not alone. They join more than 270 other companies in the fight to save the world’s threatened forests.
Photo credit: Avon