14 October 2010

To keep products from landfills LeapFrog launches trade-in program

According to the Environmental Protection Agency (EPA), in 2007 Americans generated more than two million tons of electronic waste, and while 23 states have mandates requiring electronics recycling only 18% of it was recycled. Guess where the rest ended up? Yep, landfills.

Enter LeapFrog Enterprises, creator of educational electronic products for children. The California based company has announced the "Trade Up to Leapster Explorer" program, offering a $10 discount off the Leapster Explorer system—in addition to $10 off two Leapster Explorer games—to families who e-cycle eligible older LeapFrog platforms through RecycleBank's online service or in person at Best Buy stores.

"'Trade up to Leapster Explorer' gives LeapFrog families a great deal on this cutting-edge platform," said LeapFrog chief marketing officer Jeff Grant. "Leapster Explorer offers kids a mobile learning experience that lets them discover something new every time they play—on the go or online. And we are excited to help families who 'trade up' to recycle, not just discard, older LeapFrog products."

Current eligible trade-in items include LeapPad, Leapster, Leapster2, Didj, Fly, Fly Fusion, and Crammer systems. And if families have extra games on hand, those too are accepted for recycling, however they will not generate any discount codes.

Daelyn Fortney | @daelyn
Daelyn is the co-founder & managing director of This Dish Is Veg. In addition to her work at TDIV, Daelyn homeschools her three daughters.