11 October 2010

Haggar introduces new eco-friendly clothing line

The green "fad" is being integrated into more facets of everyday life.

Men's fashion is catching up to the sustainable trend with Haggar Clothing Company's newest green line. The well-known clothing line has partnered with Unifi, Incorporated to design pants using Repreve recycled fibers. The new pants options will include Repreve Renew Chino, Repreve Eco Cargo, Repreve Premium Twill and Repreve Smart Fiber Dress Pant.

Haggar's senior vice president of marketing and merchandising, Jon Ragsdale, states: "Our goal was to provide eco-conscious consumers with a sustainable pant that's focused on style, comfort, and value; while supporting environmental conservation."

The Repreve fibers are made from 100% recycled materials. This not only diverts waste from piling up in  landfills, it also greatly reduces the company's dependency on crude oil, as it is using less energy to produce each pair of pants.

"Haggar has long been a trusted brand that successfully merges fashion with performance and functionality, and now offers sustainability with the help of Repreve," said Roger Berrier, executive vice president for Unifi. "Unifi is committed to bringing trusted, sustainable textile solutions to the industry, and Repreve provides Haggar a certified, eco-friendly option with the same quality and versatility of conventional yarn."

Haggar's pants are currently available at department stores such as Macy's, JC Penney's, Kohl's, Belk and Boscov's. Beginning this fall, Repreve pants will be available online at haggar.com, jcp.com, kohls.com and sears.com.

Information about Unifi can be found at unifi.com. More details about Repreve fibers can be found at www.repreve.com. Haggar's website is www.haggar.com.

Geanna Marek | @greenvegnliving
Geanna was born and raised in veg-friendly Portland where she currently works as a freelance writer and librarian assistant. Find Geanna at her sustainable vegan living blog greenveganliving.com.

Photo credit: repreve.com