11 October 2010

Burnin’ for boobies, Duraflame and breast cancer awareness

Bust out your pink ribbons and Duraflame logs, because October is Breast Cancer Awareness month. That’s right, I said Duraflame logs. Duraflame and the Breast Cancer Research Foundation (BCRF) are partnering up to raise money for the cure.

The Stockton California-based company will contribute 2 percent—up to $75,000—of sales from the special limited edition pink-packaged firelogs to the BCRF.

"Supporting women's health is important to our company," said Chris Caron, Vice President of Brand Development for Duraflame. "We want to help protect women's quality of life, and we like that more than 85 percent of the resources raised for the foundation go directly to fight the disease."

In addition to raising money for the cure, Duraflame logs are also eco-friendly.

Duraflame has removed all petroleum-based wax in their logs and replaced it with an organic, plant-based wax blend along with recycled wood sawdust and agricultural biomass, which means Duraflame logs are made using 100% renewable resources. In nixing the fossil fuels, Duraflame has also replaced 320,000 tons of fossil based carbon emissions with renewable carbon—making them carbon neutral.

With the seasons changing, the nights are getting cooler and we start getting the warm tingles about fireplaces & hot chocolate (I’ll have mine with hemp milk.) We have to be conscious about our own carbon footprints instead of criticizing companies for theirs.

Burning a Duraflame log instead of tree wood logs saves 1.2 million trees from being used as firewood each year—think about that the next time you pick up a bundle of stapled, plastic-wrapped firewood from the grocery store.

This winter, let’s all help fight breast cancer & stay warm.

Kelly Beth | @veganbotanicals
Kelly Beth is a smiley vegan herbalist and wanderer, and currently resides in Boulder, Colorado with her fiancé and kitty (kitty face). She created twig & leaf botanicals, a vegan & organic herbal apothecary 3 years ago to bring healthy, plant-based alternatives to mainstream medicine and home care. Follow Kelly Beth on her blog and Facebook.

Photo credit: PRNewsFoto/Duraflame, Inc.