World Animal Day is celebrated every year on October 4th. On this day, we recognize all living animals with compassion and respect. The holiday began in 1931 in Florence, Italy at a meeting of ecologists, who's intention was to inform people of endangered species' fleeting conditions. October 4th was chosen for World Animal Day because it is the feast day of Francis of Assisi, the patron saint of animals and the environment.
In New York City on World Animal Day, and throughout the entire month of October -- which is also World Animal Month -- Pedicabs will travel New York City's highest traffic areas with ads featuring endangered species that the Arlington, Virgina-based environmental organization 'Rare' works to protect. Large posters themed with statements such as, "Animals don't need to evolve. We do." will be placed around New York City. Additionally, all of the ads will be posted online and will also be available upon request.
The other campaigns created by Rare that occur during World Animal Month include:
* On October 17, the 3rd Annual Ko'ko Road Race will take place in Guam, to highlight the plight of the country's near-extinct territorial bird (the Guam Rail or Ko'ko)
* Rare is running a Pride campaign in Mongolia to save the taimen (world's largest salmon); they will increase the number of fishers who catch and release taimen back into the river by 15% by October 2010.
* By October 2010, 90% of villagers in the Yunnan Province's Baima will know that the Yunnan Golden Monkey is a precious species; 90% will know that fuelwood threatens the monkey, and will know the benefits of alternative resources.
World Animal Day is a wonderful time to take a moment and appreciate the living creatures of this Earth.
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Photo credit: flickr.com/photos/manager_2000