10 August 2010

Perry Ellis joins forces with the National Wildlife Federation to raise funds for Gulf recovery


Clothing designer and distributor Perry Ellis International is partnering with the National Wildlife Federation (NWF) in a campaign to assist Gulf Coast residents with the daunting task of recovering from the BP oil spill.

"The coast has always been home for the Perry Ellis brand. Whether winter or summer, our creative team takes inspiration from the beach, and as a Miami-based company, we appreciate life on the coast every day. We've also used the beach as a backdrop for our ad campaigns for decades," said Brett Dean, chief marketing officer of Perry Ellis International. "It's difficult to watch this disaster and not feel compelled to help. With this initiative, we have an opportunity to reach out to our customers and fans to help National Wildlife Federation toward a long-term solution for the Gulf Coast."

The initiative called Project Beach launched August 9 with a Facebook fundraiser where users can help raise money by simply “liking” Perry Ellis. The clothing company will donate $1 to the NWF’s Gulf Oil Spill Restoration Fund for each of the first 10,000 “likes” submitted.

"The work to restore the coastal habitats that sustain wildlife and people is just beginning," said Meri-Margaret Deoudes, senior director of corporate relations and special events for National Wildlife Federation. "We are most grateful for the Perry Ellis Project Beach campaign, to help support National Wildlife Federation's Gulf Oil Spill Restoration Fund."

Additionally, Perry Ellis will use Project Beach as a focal point for its September 13 fashion show in New York City and will work the campaign into advertising to raise awareness and funds for Gulf Coast recovery.

In total the Project Beach campaign aims to generate $25,000 for the NWF’s Gulf cleanup efforts.

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