World Wildlife Fund (WWF) has launched a new campaign called Texting For Tigers which asks people to use their cell phone to support the organization’s efforts to save tigers.
Actor Ethan Suplee of My Name is Earl and American History X recently visited Asia with WWF and recorded a video to draw attention to the plight of the threatened animal—3,200 tigers are estimated to be left in the wild, down from around 100,000 a century ago.
“It’s time for all of us to step up and earn our stripes for tigers,” Suplee said. “The demand for wild tiger parts is huge and tigers need protection now – immediately – to save them from ending up killed and sold on the black market. So make the call – text the word ‘TIGERS’ to 20222 from your cell phone.”
With tiger populations diminishing quickly due to habitat loss and poaching the WWF decided, for the first time ever, to use mobile fundraising to help generate donations. All donations received from generous contributors texting TIGERS to 20222—$10 donation—will be earmarked for tiger conservation.
For more information regarding WWF’s campaign to save tigers please visit www.worldwildlife.org/tigers.
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