01 February 2010

Pepsi launches Pepsi Refresh Project to make the world a better place

(photo credit: refresheverything.com)

Could soda (or "pop" to some) really help make the world a better place? Pepsi thinks so and has introduced the Pepsi Refresh Project which will give away $1.3 million dollars in grants each month to fund ideas from individuals, non-profits and pro-social businesses that will make the world a better place to live.

Each month submissions will be accepted until a total of 1000 ideas are received. The following month, Pepsi will present website visitors with the consumer-generated ideas and the winners will be determined through online voting. Grant levels include, 2 Grants at the $250,000 level; 10 Grants at the $50,000 level; 10 Grants at the $25,000 level; and 10 Grants at the $5,000 level.

"All across America, people from every walk of life are producing powerful, creative and fun ideas that can create positive change. Pepsi's Refresh Project is going to help move ideas from wishful thinking to reality - and that's an incredibly exciting effort to support," said Majora Carter, Pepsi Refresh Project Advisory Board Member.

Pepsi will award more than $20 million in 2010 in the form of  grants to projects that make a difference in six categories: Health, Arts & Culture, Food & Shelter, The Planet, Neighborhoods and Education.

To submit your entry to vote on submissions, visit the Pepsi Refresh Project.

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