05 November 2013

Earth Balance introduces ‘Tis the Season Popps

Holiday inspired plant-based snack hits shelves exclusively at Whole Foods Market

Earth Balance, a line of all-natural buttery spreads, nut butters, soymilk, culinary spreads, alternative mayo dressings and plant-based snacks announces its launch of ‘Tis the Season Popps for the Holiday season. Vegan, gluten-free and non-gmo, ‘Tis the Season Popps will launch exclusively at Whole Foods Market in November.

“The Holidays are a time of year when we all enjoy a little culinary adventure,” says Duane Primozich, Senior Vice President General Manager, Earth Balance. “We wanted to create a delicious tasting Holiday item that still met our core brand attributes and high quality standards and ‘Tis the Season Popps does just that – It’s an incredible snack that is free from dairy, gluten and gmos that is incredibly addicting.”

The new Earth Balance® ‘Tis the Season Popps™ are the first of their kind on the market. Made with USA grown non-gmo corn, certified gluten-free oats and delicious cinnamon drizzled with dark chocolate, ‘Tis the Season Popps are vegan, gluten-free, and are free from trans fats and genetically modified ingredients of any kind. By the bag or the bowl, this snack’s cinnamon goodness will bring Holiday cheer to any snacking occasion.

“We believe that plant-based can also be delicious, especially during the Holiday season,” says Primozich. “At Earth Balance we strive to provide great tasting products that are true to our values…while still having fun!”

More information about Earth Balance snacks and plant-based diet initiatives can be found at EarthBalanceNatural.com. Visit MadeJustRight.com for Holiday inspired recipes and to enter the Earth Balance® Holiday Bake-Off Recipe Contest!

About Earth Balance:
Based near Boulder, Colo., Earth Balance® produces a line of delicious buttery spreads, shortenings, nut butters, soymilk, soy nog, coconut spread and alternative mayo. All Earth Balance products are plant-based, vegan, made without artificial ingredients and hydrogenated oils, and are free of gluten, lactose and eggs, offering a delicious alternative for individuals with food sensitivities and those seeking healthier options for their favorite foods. Earth Balance products are a great complement to cooking and baking and some can be enjoyed on their own. Earth Balance strongly supports the Non-GMO Project and sustainable agriculture practices, and all Earth Balance® products are made without genetically modified ingredients. Earth Balance promotes a plant-based diet and earth-friendly lifestyle through its Made Just Right™ online social community. Earth Balance is a division of GFA Brands, Inc., an operating affiliate of Boulder Brands, Inc. (NasdaqGM: BDBD). For more information, visit www.EarthBalanceNatural.com and www.MadeJustRight.com.