If you haven’t seen the dramatic new PETA video starring Joaquin Phoenix fighting for his life as fish do before they suffocate and die, you must watch it. The ad, banned from the Academy Awards for being too political and controversial to be played on ABC, is making its way around the web to encourage others to relate with fish and ultimately go vegan.
The video aims to encourage people to think about how a person would feel if put in water, only to suffocate and drown. Humans drown in water, just as fish suffocate on land.
Phoenix explained when he made the connection with fish and their suffering at a young age.
"I was 3 years old—to this day it is a vivid memory," he said. "My family and I were on a boat, catching fish. As one fish was caught, he was writhing, then he was thrown against the side of the boat. You couldn't disguise what it was. This was what we did to animals to eat them. The animal went from a living, vibrant creature fighting for life to a violent death. I recognized it, as did my brothers and sisters."
We can only hope that others can make this connection as well.
To watch the video, please visit http://features.peta.org/Joaquin-Phoenix-Is-Drowning/default.aspx.
Photo credit: PETA