23 October 2012

Vitacost.com launches cruelty-free product store

Vitacost.com, an online company offering affordable health products, recently conducted a national survey of nearly 1,300 women and found that 74.6 percent of respondents would purchase a cosmetic labeled “cruelty-free” over one that did not have such label, assuming price and quality are the same.

The overwhelming percentage of women who prefer cruelty-free beauty supplies has inspired Vitacost to launch a section of its website dedicated to beauty supplies that have not been tested on animals.

David Zucker, Vitacost’s Chief Marketing Officer, says, “Marrying together the cruelty-free label and the discount price tag gives today’s savvy cosmetics customer the opportunity to look great for less, while upholding personal morals and values.”

Vitacost’s new cruelty-free beauty product store has been certified by the Leaping Bunny, a program developed by the Coalition for Consumer Information on Cosmetics (CCIC) to end animal testing.

“We are thrilled to team up with Vitacost to provide customers a simple, affordable way to find products from companies that have made a commitment to eliminate animal testing from their product lines,” said Leaping Bunny Administrator Vicki Katrinak. “We hope our relationship makes it even easier for compassionate consumers to shop cruelty-free.”

 For more information or to start shopping for Vitacost’s compassionate beauty supplies, click here.

Vegans use caution: Cruelty-free does not necessarily mean vegan-friendly. Many of the products still contain honey, beeswax, and milk. Check the ingredients before purchasing.

Julia Fortney | email
Julia is a student who has a passion for veganism, animal welfare, and religious studies.

Photo credit: Vitacost