05 September 2012

Whole Foods Market introduces new environmentally-friendly gift cards

Do you ever wonder what happens to old plastic gift cards after they are thrown away? Plastic is not biodegradable, meaning it will not disintegrate back into the earth for hundreds of years. Not only is this inefficient, but dangerous for other creatures and the environment.

Luckily, some store chains decide to forego the plastic, and try a more eco-friendly gift giving method instead.

Whole Foods Market, a grocery chain pushing organic and environmentally-friendly foods and items, recently switched to two recyclable gift card options -- paper and responsibly-harvested wood.  The cards, certified by the Forest Stewardship Council (FSC), are another big step in the green direction.

Chris Jensen, gift card team leader for Whole Foods Market, states, "We are constantly looking for ways to reduce our environmental impact and further our green mission efforts. Moving away from plastic gift cards is one way we can help make a difference."

Whole Foods' new paper and wood gift cards require less energy to be made, are reusable, and have a much lower carbon footprint, as opposed to the plastic gift cards.

"We want to make gift giving not only as simple as possible but also environmentally friendly,” says Jensen.

For more information or to buy an eco-friendly gift card, visit wholefoodsmarket.com/shop.

Julia Fortney | email
Julia is a student who has a passion for veganism, animal welfare, and religious studies.

Photo credit: Wikimedia Commons/Coolcaesar