Organix brand body products forgot to actually add organic ingredients

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You have probably seen the fetching, minimalist bottles of shampoo, conditioner and lotion products by the name “Organix” ( at your local CVS, Walgreens, Rite Aid, Target or Duane Reade. This affordable hair care brand looks chic, smells nice, and is apparently all-natural… but what does that really mean?

Natural isn’t the same as organic. In fact, it’s been reported that Organix brand uses hardly any organic ingredients at all.

In their blog “Generation Green”, the Center for Environmental Health ( recently exposed Organix’s supposed follies: lying about using organic ingredients, duping the public into thinking they are supporting the organic movement by purchasing their products, and even using potentially harmful additives instead of real organic ingredients.

Read Generation Green’s full article on Organix fraud ( to learn more about this company’s apparent misuse of organic marketing. If you have purchased Organix products and want to learn more about a class action lawsuit by CEH attorneys, you can contact CEH at

When shopping for animal-free, cruelty-free, natural beauty products, we want to feel good about purchasing something that really is what it says it is. Organix does not claim to be vegan, but it does present itself as an organic brand that makes it stand out on the shelves as the more environmentally-friendly option. If this is simply a marketing strategy, and not the truth, consumers need to be aware of what they are buying and supporting.

Check out TDIV’s guide to purchasing animal and earth-friendly beauty products on a budget ( to make sure you are supporting the right companies.

Rachel Fryer | Email
Maryland A lifelong vegetarian and animal lover, Rachel Fryer enjoys writing, traveling, eating spicy food, drinking coconut water, reading historical fiction and sweating (she is also a Bikram yoga teacher). Rachel is excited to attend grad school for her Masters in English in Fall 2012 and to adopt a shelter dog in the near future.

Photo credit: USDA/TDIV

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