02 January 2012

PCRM launches free 21 Day Vegan Kickstart program

No more excuses! It’s a new year and the perfect time for a new you, according to Dr. Neal Barnard, president and spokesperson for the Physicians Committee for Responsible Medicine (PCRM). The vegan advocate group is launching a 21 Day Vegan Kickstart program free to the public which includes daily recipes, grocery lists, informational videos, online help, and just about anything you could possibly need to become vegan. It can all be accessed through the group’s website at www.pcrm.org or downloaded as an app to any electronic device starting January 2, and if you didn’t catch it the first time, all of this goodness is FREE.

Dr. Barnard, one of the leading vegan voices in the country, also works tirelessly for the ethical treatment of animals and is constantly in the political arena duking it out with labs which test on animals. The PCRM website is updated regularly with the latest legislative news and clinical research including news releases, blogs, public service announcements and advertisements.

There is some serious public and private funding behind PCRM, as well, which allows the organization to be so vocal. The website offers memberships and other ways to donate plus a shop where you can buy cookbooks, plant based information, t-shirts and other paraphernalia. It’s a veritable vegan mecca for plant eating newbies or the omnivore curious.

The best part of the 21 Day Vegan Kickstart is that the daily recipes are very simple. There are no exotic ingredients (hello...kombu?) and the instructions urge participants to make extra servings to save for the next day as a side dish or filler in another recipe. Each day includes the “Power 4”: fruits, veggies, legumes and grains and also gives the nutritional breakdown in grams, milligrams and micrograms.

So, put down the bowl of mac and cheese you’ve got on your lap and head to PCRM’s website to sign up for the Kickstart. Who knows? You may just run across a vegan version that puts your bowl of Kraft noodles and dairy laden cheese to shame.

Kathryn Lorusso | O'Neill 365 | Twitter | Blog
Dallas, TX Kathryn is a former journalist and English teacher who now counsels and mediates teenage drama on a daily basis in the Dallas, Ft. Worth metroplex. Time away from school is spent cooking up new macrobiotic/vegan specialties, writing various blogs and newsletters and taking as many bikram yoga classes as possible. She gives vegan cooking classes at the Arlington Bikram Yoga studio, mentors a vegetarian/vegan student group and has just been chosen as one of six fitness icons for O’Neill Clothing Company.

Photo credit: Screen capture