The much maligned tofu is finding its five minutes of fame in a recent Nasoya Tofu contest geared specifically toward meat eating humanoids and their first experiences with the white slightly gelatinous substance.
Nasoya’s Tofu U Open Enrollment Challenge asks tofu eaters to share their funniest stories and photos online about how they persuaded hardcore meat eaters to eat tofu in hopes of winning a $1,000 prize. Nasoya hopes the challenge will encourage more people to get creative with the versatile protein source and begin transitioning more plant products into their diets.
Contestants can enter the contest by either liking Nasoya on Facebook and posting their stories there or tweeting @Nasoya with their experiences.
The Open Enrollment Challenge is the latest idea from Nasoya's Tofu U, a ‘virtual campus' on its web page to draw more consumers in to the tofu world by educating them on “all things tofu.” Nasoya is attempting to dispel the “ugly tofu” history that has often made the soft, mostly tasteless product the butt of vegetarian jokes for decades. The company has done research which proves consumers are curious about tofu but have no clue how to approach it and eventually consume it. Tofu U is an attempt to demystify the rumors with a “hands on” repertoire of how-to video tips, simple and healthy recipes, coupons, tofu games and more.
The top selling tofu company has been selling its wares for more than three decades including Asian style pasta noodles and wraps, Super Hummus, and the must-have-in-your-vegan-kitchen sandwich spread Nayonaise, so they’re clearly doing something right. Tofu connoisseurs and the tofu-curious can check out the contest at http://www.twitter.com/Nasoya or http://www.facebook.com/Nasoya.
Photo credit: Nasoya.com screenshot