Move over PETA there’s a new kid in town when it comes to controversial anti-fur ads. The Belgian animal rights group Global Action in the Interest of Animals (GAIA) has unveiled a giant poster of action star Jean-Claude Van Damme holding the body of a skinned mink as part of a new anti-fur campaign.
The graphic image, which resembles a movie poster, is entitled “The Victims” and will tour eight Belgian cities during the month of October. GAIA is hoping the eye-opening poster will help raise awareness of the tragic plight of animals raised and killed for their fur, and discourage consumers from buying into the cruel practice.
"'The Victims' is a cry from the heart against the fur trade, based on the suffering and unnecessary death of millions of animals," said the president of GAIA, Michel Vandenbosch.
The newly appointed anti-fur ambassador Van Damme has never shared his image for a campaign against fur before.
"I fail to see what is attractive about walking around in an animal skin, I suspect the animals would agree with me." Van Damme said.
The poster will also be on display in Brussels, Liege, Antwerp, Hasselt, Willebroek, and Maldegem, and will also be seen at the film festivals of Namur and Ghent.
In 2009 a survey showed that 9 out of 10 Belgians favored a ban on breeding animals for fur.
Photo credit: GAIA