02 September 2011

Alicia Silverstone lobbies EU to uphold cosmetic marketing ban

Vegan actress, author, activist, and mother Alicia Silverstone has sent a letter to the European Union suggesting they uphold a marketing ban that was set in motion 8 years ago. The ban to stop cosmetic testing on animals was set to begin in 2013 but the Commission's Joint Research Centre suggests new testing practices may not take place at this time.

Silverstone writes,"This ban was put in place to advance and modernize cosmetic testing and keeping it in place is crucial. We need modern cosmetics and chemical test methods that can assess how products will affect the human body. Testing these products on animals is inherently cruel - and it`s not a good predictor of how it will affect humans."

As a new mother to three month old Bear Bleu, Alicia expresses concerns in relation to toxins in cosmetics and personal care products,"I'm a new mother, so I'm concerned about the safety and the personal care products that I use for both myself and my child. Cosmetic products like baby shampoo must be safe and free of toxic chemicals - but postponing this deadline will not help accomplish that."

She goes on to say "The impending ban has motivated cosmetics companies in the EU, the US, and around the globe to invest in high-tech alternatives to animal tests. Significant progress has already been made... but if you allow this deadline to slip away, cosmetics companies will be less motivated to invest in new test methods".

If only all celebrities were so passionate and used their influence to help make a difference in this world, maybe their fans would do the same. Kuddos to Alicia.

Check out Alicia's website, The Kind Life for info on food, health, recipes, and more.

To review the plan for alternative testing strategies, click here.

Laeticia Butler | @Vegwritingmomma
After suffering with health issues for two years, Laeticia became a vegan and was able to go from barely walking to running 5Ks. During her life change she developed a newfound love and respect for animals and works hard to teach her son why we don't eat them. Follow Laeticia on her blog and Facebook.

Photo credit:cc:flickr.com/photos/markcoggins