The California Milk Board’s decision to pull its controversial, offensive and quite frankly ridiculous campaign that claimed dairy helps ease PMS symptoms apparently hasn’t saved the group from receiving further criticism.

Want proof?

Look no further than the new parody ads released by the animal protection group Mercy For Animals (MFA) that feature perturbed looking women, who are not suffering from PMS, but instead are livid with the milk industry’s treatment of cows.


The Got Ethics? ads, one of which will be featured in a full page layout in an upcoming issue of Ms. Magazine, point to a fact many in mainstream society choose to ignore: the dairy industry is cruel.

“The extreme violence and abuse cows and calves face at the hands of the milk industry is truly unconscionable,” says Mercy For Animals’ Executive Director Nathan Runkle. “Conscientious consumers can get more than enough calcium and other nutrients from healthy, vegetarian foods without all of the saturated fat, animal cruelty and dishonest marketing from the dairy industry.”

To learn more about the abuses that take place on dairy farms visit MFA’s site http://www.milkiscruel.com/.



Photo credits: MFA