26 July 2011

The 24th year of 'Shark Week' set to begin July 31 with new programs and old favorites

Heat waves and longer days aside, let's face it: It's not really summer until Shark Week hits your television screen.

The Discovery Channel's programming event, which was viewed by 30.8 million people last year, will return for its 24th year on Sunday, July 31 at 9 p.m. with some old favorites and 7 all new programs.

As you may have already seen in the event's marketing campaign, Chief Shark Officer (and comedian) Andy Samberg is one such new addition to the roster, set to host "Shark City," a special where he will jump into shark-filled waters off the shore of Nassau in the Bahamas and educate viewers about the species that calls those waters home.

Other new shows include "Great White Invasion," which explores why, if great whites are closer to shore than ever, there have been so few attacks, "Jaws Comes Home," which follows five great whites as they make their way up and down the eastern seaboard and "Dual Survival," which analyzes shark bites and the species' hunting strategies.

Shark Week will have special meaning this year, as it marks the debut of Shark Week Live, Discovery's first cross-platform co-viewing application, featuring an app for iPad, iPhone and at SharkWeek.com. The app will "feature content synced to Discovery Channel's primetime Shark Week lineup - from behind-the-scenes tidbits and incredible shark facts to quizzes, breathtaking shark photos and social media conversation," according to a Discovery Channel press release.

Stephanie DeBalko | @_stephanied_
Stephanie is a freelance writer who loves shelter dogs and Vegenaise. She recently came to the conclusion that the written word could be an amazing ally for all animals, and is choosing to use her nerdy love of grammar and punctuation for the greater good of animal welfare. She can also be found at I Hope Vodka Is Vegan.

Photo credit: Discovery Channel