On July 13, 2011, PepsiCo Beverages Canada announced its newest innovation. It wasn't a new soft drink, or slogan, but rather, a bottle.
This new bottle will reduce the amount of new plastic manufactured by about 6 million pounds during the course of just one year. That is a significant reduction, and research and reports from 2010 predict this will lead to a reduction of more than 30% in greenhouse gas emissions and more than 55% in energy use, based on current 7UP production levels.
Richard Glover, president of PepsiCo Beverages Canada said, "After three years of research and development, we have cracked the code to commercially develop a soft drink bottle made from 100 percent recycled PET plastic, and Canada has proudly led the way. Consumers want products and packaging that reflects their desire to protect the environment, and PepsiCo is committed to delivering on that with this kind of world-class innovation."
The new 7UP bottle will be available in August, and customers should not be able to notice a difference in packaging or taste. After this success, PepsiCo Beverages Canada's long-term plan is to increase the use of 100% recycled plastic in the manufacturing of carbonated soft drinks.
PepsiCo Beverages Canada is a leading force of sustainability. In 2011, they were named one of Canada's top 50 socially responsible companies by Maclean's magazine. For more information about PepsiCo Beverages Canada's sustainability goals and focus, click here.
Photo credit: Pepsico