Due to the NBA lockout Miami Heat superstar Dwyane Wade is currently unemployed, but thanks to a cheap publicity stunt created by the genius marketing minds at KFC this may change.
The fried chicken giant offered Wade the position of drive-thru window “Honorary Captain” at a local KFC franchise in response to the 2009 scoring champ’s tweet in which he jokingly asked for employment.
If the former NBA Finals MVP accepts the offer, the company will donate a six digit sum, in Wade’s name to the Colonel's Scholarship fund—as if he couldn’t do that on his own.
Never one to shy away from confrontation, animal rights group PETA believes Mr. Wade, who actually worked for KFC in his youth, should turn down the offer.
In a letter penned to the 7-time NBA All-Star PETA’s Michelle Cho writes:
Greetings from PETA. I hope this message finds you well. You can count all of us here among your many fans!
We're writing today after reading about KFC's offer to have you serve as an honorary captain at one of its restaurants during the lockout. We're glad that you kicked KFC's buckets years ago in favor of a different career, and although we're sure you'll not give KFC's offer a second thought, we thought you would want to know of another good reason to reject any offers that the cruel franchise throws your way. While defenders know that "broken ankles" are a risk with your crossovers on the court, chickens killed for KFC often have their fragile legs broken when they are slammed into metal shackles, among other horrifying abuses…
After learning about this abuse, will you take a stand for chickens by urging KFC to require its suppliers to use a less cruel slaughter method? Thank you for your consideration. If you have any questions, please do not hesitate to contact me.
"Dwyane is known for looking out for the less fortunate, so teaming up with a company that's notorious for including a massive dose of animal abuse in every bucket of chicken is a mismatch if ever there were one," says PETA Executive Vice President Tracy Reiman. "When it comes to the humane treatment of animals, KFC fouled out long ago."
Considering Wade just signed a 6 year $107M deal, it’s doubtful that the Heatle co-captain needs the headache of working for a fried chicken joint. Even for publicity.