13 July 2011

Organization finds success with natural cork social media campaign

I’m always so disappointed when I peel away the metal wrapping of my bottle of wine and find that it’s a fake cork, and now I have a bigger reason to be disappointed when an artificial cork is used--waste and unsustainability.

100% Cork announced its campaign to educate consumers on the benefits of  natural cork wine closures has reached 50,000 fans on Facebook. Peter Weber, Executive Director of the Cork Quality Council states, "We have created an authentic and lasting dialogue about what it means to actively choose wine with a closure made from a sustainable, natural product like cork compared to a closure derived from either plastic or aluminum."

Choosing wines with cork closures means choosing a wine that is sustainable and better for our environment. Cork is derived from the bark of cork oak trees—that are never cut down—and does not harm the trees.

Rather, the use of cork gives incentive to maintain and plant the trees, which offset carbon. Cork is sustainable, recyclable, and biodegradable, as opposed to its plastic and metal counterparts who use about 5 times more energy to produce and are non-renewable and aren’t even worth keeping.

The next time you are looking for a bottle of wine, check to see if it has a cork top, and join the Facebook community to show your support for cork!

Kelly Beth | @veganbotanicals
Kelly Beth is a smiley vegan herbalist and wanderer, and currently resides in Boulder, Colorado with her fiancé and kitty (kitty face). She created twig & leaf botanicals, a vegan & organic herbal apothecary 3 years ago to bring healthy, plant-based alternatives to mainstream medicine and home care. Follow Kelly Beth on her blog and Facebook.

Photo credit: cc: flickr.com/photos/glenscott