Tal Ronnen’s favorite meat substitute maker, Gardein Protein International, is joining forces with the Meatless Monday Organization, in asking Americans to go meat free one day per week this summer. In return, the Richmond BC-based company will donate one meatless meal to the needy for every person, up to 10,000, who answers the call.
The initiative, aptly named the Meat-Free Summer Challenge, will be supported by a four city Gardein Party Tour that will visit Washington D.C., Chicago, Atlanta, and Boston. The peddlers of plant-based fare will be out in full force handing out samples of the company’s favorites including Seven Grain Crispy Tenders, Mandarin Orange Crispy Chick’n and the Ultimate Beefless Burger.
“Changing your eating habits isn’t all or nothing – small steps can make a big difference,” says Yves Potvin, president of Garden Protein. “Every day, the average American eats a half pound of meat, almost 50 percent more than the USDA recommends. Diversifying your protein intake and skipping the meat, even one day a week, can make a positive impact on your health, and towards the health of our planet.”
The tour kicks off this weekend in Washington D.C., on July 2 at Roots Markets and then on July 3 and 4 at the National Freedomfest.
For more information on the tour click here or head on over to Facebook and like the Gardein Party Tour fan page.
Photo credit: Gardein