25 May 2011

Cats get techy: Friskies app provides a new way for cats to play

Say sayonara to balls of yarn, and fake mice: Friskies® has launched a whole new world for cats to play in, and it requires a bit of technology. You may need to save up to buy an iPad® or an Android tablet for your cat on his next birthday, because a fuzzy toy just won't cut it anymore. If you're lucky, maybe your cat will still share the tablet with you from time to time.

Friskies® has launched three new games for cats- "Cat Fishing," "Tasty Treasures® Hunt," and "Party Mix-Up," all which require an iPad® or an Android tablet to play on. The games let cats experience some of their favorite things, like catching swimming fish or flying food.

One might think they know what cats like, but it still takes quite a bit of research to get it right. The games were developed through behavioral research, feline focus group sessions, and careful consideration as to what cats are interested in. Cats get to do the things they love to do, and they can go at it all day long if they wish, or at least until its time to nap.

Friskies® has found that cats enjoy the movement of objects trailing across the screen, and the screen was even designed for the ways that cats see color, which is much narrower than a human's sight.

Don't worry about your cat clawing up your screen, either. The tablet screens stood strong to the cats' paws and no scratches appeared. Plus, if you're worried about your cat hogging the iPad® all to himself, no need to fear. Friskies® will also be releasing an iPhone® app that can play some of cats' most desired sounds, like a can or bag of cat food opening, or sounds of birds chirping. These sounds will surely get their attention and send them running to the kitchen.

More information on these wonder games for cats can be found at http://www.GamesforCats.com or http://www.Facebook.com/Friskies.

Alexandra Hedin | Facebook | @Alexandra_Hedin
Alexandra is highly passionate about animals and animal rights, and wants to raise awareness of the cruelty that many animals suffer in the best way she knows how, and this is by written word. She is a recent graduate of Metropolitan State University in Minnesota, with a degree in Professional Writing and a minor in Creative Writing.

Photo credit: Friskies