23 May 2011

Hellmann’s expands two more products to utilize 100% cage free eggs

Hellmann’s has announced they have expanded their cage-free egg product offerings to include two of their signature products; Hellmann’s Reduced Fat Mayonnaise with Olive Oil and Hellmann’s Canola Cholesterol Free Mayonnaise.

In March of 2010, Hellmann’s Light became the first packaged food product of its prominence to offer a recipe containing 100 percent cage-free eggs.

"Coming off of last year’s successful launch of Hellmann’s® Light with 100 percent cage-free eggs, we are excited to increase our offerings of our cage-free egg recipes with the introduction of these products,” said Melissa Weingarten, Hellmann’s® senior brand manager. “More than ever before, consumers are attuned to what’s in their food and where it comes from. We are committed to recipes featuring real, simple ingredients, such as eggs, oil, and vinegar, and Hellmann’s is proud to continue our transition to using cage-free eggs for all of our mayonnaise recipes.”

Unilever, the manufacturer of Hellmann’s, aims to move to 100 percent cage-free eggs for all its products globally as outlined in its Unilever Sustainable Living Plan. The Plan serves as the company’s roadmap for decoupling future growth from environmental impact.

Hellmann's three cage-free egg recipes equate to approximately 5.6 million pounds of eggs and impact 177,000 egg-laying hens. Once the company's entire product line is changed to certified cage-free eggs, that number will increase to approximately 1.8 million egg-laying hens.

Karyn Pyle | @natureconspires
When her son was born, Karyn began a journey of researching the impact of our daily choices on our children, the earth and its inhabitants. Now a campaigner of safe food practices and animal rights; while studying holistic medicine, she writes about her passions of organic and eco living and the ethical treatment of animals. Follow Karyn at Natures Conspiracy and Facebook.

Photo Credit: cc: flickr.com/photos/cursedthing