28 April 2011

PETA attempts to capitlize on President Obama birth certificate ‘hubbub’

At minimum you have to give PETA an A+ for effort when it comes to the organization’s ability to capitalize on current events. The latest campaign fodder, President Barack Obama’s recently released long form birth certificate.

The animal rights group is reminding Americans that “papers” really don’t matter—for cats, dogs and leaders of the free world— in an ad campaign planned for Honolulu, Hawaii.

"In the U.S., we have millions more dogs and cats without 'papers' than we have good homes for," says PETA Vice President Daphna Nachminovitch. "Whether you have a pedigree or mixed-breed cat or dog, the heart and loyalty of each companion animal is the same. Anyone who is considering welcoming a dog or a cat into his or her home should always adopt and never buy."

The ad features a picture of President Obama’s eyes superimposed over a photo of a mixed-breed dog with the words "Papers, Schmapers—Who Needs 'Em? Adopt Any American Mix at an Animal Shelter Today,” appearing to the left of the bone-chilling image. Yes I said bone-chilling.

Quite frankly I may not sleep for a week after peering into the eyes of dog president.

Nonetheless it is a clever idea and the message is spot on considering that nearly half of the 6 to 8 million dogs and cats that end up in U.S. animal shelters eventually are euthanized.

Eric Fortney | @elfortney | email
Eric is the co-founder and executive editor of the animal rights and eco-friendly news source, This Dish Is Veg. In addition to his work at TDIV, Eric is a father of three, runner, and lover of the outdoors.

Photo credit: PETA