19 April 2011

Food service company more than triples 'Meatless Monday' locations

Food service and facility management company Sodexo has decided to expand its Meatless Monday initiative to more than 2000 government and corporate accounts in North America after the program was a smashing success at its 900 participating hospital locations.

From the U.S. Department of the Interior to Toyota, meat is starting to feel the squeeze on Mondays.

"Providing an opportunity for eating meatless one day a week is a simple way for us to address the dietary concerns of our customers and in part advance our own environmental objectives," explained Will Nicklas, Corporate Manager, Toyota Motor Sales, Inc., a SodexoMAGIC location. "Meatless Monday has been successful here primarily because Sodexo helps our customers understand that it is not at all about becoming vegetarians or even weight loss, it's about taking easy steps to guard our health and be good stewards of our environment."

"Plant-based food options are not only healthier, they are better for the environment," said Arlin Wasserman, vice president sustainability and CSR, Sodexo. “Meat production can be a significant source of carbon and water emissions. Reducing meat consumption in our diets is an easy step we can all take to lead healthier lives and contribute to a more sustainable food system."

Yes indeed Mr. Wasserman and let me add it’s almost magical to see corporate executives admit to the wide ranging benefits of a plant-based diet.

Here’s to further expansion, how about Meatless Tuesdays, Wednesdays, Thursdays…

Eric Fortney | @elfortney | email
Eric is the co-founder and executive editor of the animal rights and eco-friendly news source, This Dish Is Veg. In addition to his work at TDIV, Eric is a father of three, runner, and lover of the outdoors.

Photo credit:cc:flickr.com/photos/catatronic