When vegans ponder the effects of meat consumption many things come to mind; animal welfare, the environment, health and potential child endangerment usually lead the way. Okay maybe the wellbeing of children isn’t a primary concern when one forgoes the temptations of meat eating but that may change thanks to PETA.
The headline grabbing animal rights organization has erected a billboard in Merthyr Tydfil, UK that reads "Feeding Kids Meat Is Child Abuse. Fight the Fat. Go Veg."
"The potential for damage from a meat-heavy diet is like a ticking time bomb in kids," says PETA special projects coordinator Abi Izzard. "In addition to causing immeasurable suffering to millions of animals, getting kids addicted to chicken, beef and other types of meat condemns an entire generation to a future of health problems."
The not-so-subtle advert is a response to the growing problem of childhood obesity in the UK. Case in point, last year one-in-four children beginning school in Merthyr Tydfil were classified as either being overweight or obese.
With heart attack, stroke, cancer and diabetes on the rise in the UK, and worldwide, cutting out meat isn't such a bad idea, abuse or not.
Photo credit: PETA