08 April 2011

Eco-fashion designer offers Earth Day promotion to benefit charity: water

I have long loved MATT & NAT. Not only does the vegan handbag label offer the most sophisticated and stylish leather and suede substitutes on the market, but it also creatively and consciously utilizes an average of 21 recycled water bottles to develop the colorful lining inside each practically- and artistically-designed purse, wallet, or carrier.

In keeping with its socially entrepreneurial mission, the eco-fashion pioneer is honoring Earth Day by donating $21 from each purchase of the limited edition Ikat collection to benefit charity: water, a nonprofit organization that provides clean and safe drinking water to developing countries. The easy-to-covet collection features three styles--the Hendrix, Santogold, and Zocalo--and uses purple and blue dyes inspired by the planet’s vulnerable water bodies.

Inder Bedi, MATT & NAT’s founder and creative director, explained why he felt this was an important partnership: "You took a bath today in clean, potable water. Without even asking, you were served a glass of water at lunch. It is nearly impossible for us to imagine life without water, yet there are almost a billion people worldwide who live each day without this basic yet necessary resource. When I discovered charity: water and their mission, I couldn't think of a better organization to support."

The limited edition Ikat collection ($165-$195) will be available in the U.S. exclusively on www.mattandnat.com through Earth Day on April 22.

Jaya Bhumitra | Facebook
Jaya is the Los Angeles Outreach Director for nonprofit farmed animal protection organization Compassion Over Killing (COK). To learn more about COK events, campaigns, and volunteer opportunities, sign up for the eNewsletter or find COK on Facebook.

Photo credit: MATT AND NAT