With just a few days until this year’s Earth Hour, the WWF initiative that asks individuals, businesses, governments, and communities to turn out their lights for one hour, it has been announced that the 2011 event will see a record amount of participation.
One hundred thirty one countries and territories on all seven continents and numerous iconic landmarks will join millions of individuals across the globe in order to show solidarity in the fight against climate change.
“Earth Hour is a chance for people and communities across the globe to join together with the common purpose of a sustainable future for our planet,” said Andy Ridley, co-founder and executive director of Earth Hour. “This year Earth Hour asks people to commit to an action, big or small, for the coming year, taking Earth Hour beyond the hour.”
In addition to landmarks such as the Empire State Building in New York, Christ the Redeemer statue in Brazil, Burj Khalifa in Dubai, and Sydney’s Opera House, various celebrities have shown their support for Earth Hour since its inception in 2007 including Miranda Kerr, Cate Blanchett, Nicole Kidman, Kylie Minogue, Yoko Ono, Ashton Kutcher, Giselle Bundchen, Kevin Bacon, Chris Martin, and Edward Norton.
“This year I will be going beyond the hour by continuing to recycle and by buying organic produce from local farmers markets thereby cutting down on the pesticides and insecticides used on our planet and reducing food miles,” said Victoria’s Secret model and Earth Hour 2011 global ambassador Miranda Kerr.
Participation in the event is simple—on Saturday, March 26 at 8:30 p.m. local time, simply turn off all non-essential lights and electronics for one single hour.
Photo credit: Earth Hour/WWF