Farm to Fridge, the searing 12-minute video that exposes the brutal treatment of "food" animals, has already taken the Internet by storm. Now it's embarking on a high-tech tour designed to reach eaters where they live.
Created by Mercy for Animals (MFA) and narrated by Oscar-nominee James Cromwell, Farm to Fridge boasts over 200,000 views on YouTube and has generated tremendous buzz in the animal rights community.
However, rather than rest on its substantial laurels, MFA has decided to take the film's message to the streets. The Chicago-based organization has put together a mobile multimedia center, featuring a customized truck outfitted with giant TV screens, speakers, and billboard-sized banners, and plans to use leafleting, person-to-person advocacy, and even iPad shirts—all designed to capture the public's attention.
Kicking off in Las Vegas on March 7, the tour will visit over 40 cities through the rest of the spring and into early summer. As MFA explains, the aim of this unprecedented tour is "to expose millions of consumers to the cruel plight endured by animals in factory farms, hatcheries, and slaughterhouses."
The Mercy For Animals truck will make stops in Austin TX, Billings MT, Buffalo NY, Charleston SC, Charlotte NC, Chicago IL, Cincinnati OH, Cleveland OH, Columbus OH, Dallas TX, El Paso TX, Erie PA, Eugene OR, Fort Lauderdale FL, Fort Myers FL, Houston TX, Indianapolis IN, Jacksonville FL, Las Vegas NV, Los Angeles CA, Madison WI, Miami FL, Minneapolis MN, New Orleans LA, New York NY, Orlando FL, Philadelphia PA, Phoenix AZ, Portland OR, Raleigh NC, Rochester NY, Sacramento CA, Salt Lake City UT, San Diego CA, San Francisco CA, San Jose CA, Seattle WA, Spokane WA, Tallahassee FL, Tampa FL, and Washington DC.
Volunteers are needed to help with educational outreach at all the tour stops. For more information about the tour, including specific dates, or to learn how to get involved, visit the official Farm to Fridge tour site at www.farmtofridgetour.com.
Photo credit: Mercy For Animals