18 December 2010

WWF invents new non-printable green file format

Approximately 13 million hectares of forest disappear each year and with each tree that is cut down, animal life and plant life is destroyed. With the help of Jung von Matt advertising agency, the World Wildlife Federation (WWF) has created a tool to help save our forests—a file format that cannot be printed.

WWF explains why they are encouraging the use of this new format:
Paper is too valuable to waste! Around the world we use 1 million tonnes of paper every day. Too much of this paper usage is wasteful and unnecessary and puts huge pressures on the environment.

Paper usage in many parts of the word is on the rise. Expanding production and pulp wood harvesting threatens some of the last remaining natural forests and the people and wildlife that depend on them. The world´s paper hunger also significantly contributes to climate change. Easy actions can make a big difference for the environment.
To create documents using the new file format, special software can be downloaded for free at saveaswwf.com. And don't fret—the WWF file format can be opened by most programs that work with PDFs. But unlike a traditionally PDF, once opened, users will notice that the print option is blocked.

Organizations and individuals are encouraged to add a button to their website to help spread the word about this new environmentally friendly file format.

Watch the video below and visit Save as WWF, Save a Tree for more information. Please help spread the word.

Daelyn Fortney | @daelyn | email
Daelyn is the co-founder and managing director of the animal rights and eco-friendly news source, This Dish Is Veg. In addition to her work at TDIV, Daelyn homeschools her three daughters.

Photo: WWF Facebook