predicts a more meat free 2011

Share | joined forces with consumer strategist Robin Avni to predict the top food trends for 2011 and according to the results animal flesh—aka meat—consumption is on a downward slope.

According to “Insight 6” of the 11 Trends for 2011 Measuring Cup Report the all mighty vegetable is making its triumphant return.

What’s been bad for the economy has been good for the greenhouse and the self-effacing vegetable is an emerging star.  As general interesting in home-grown, organic and heirloom vegetables continues to soar, this root-bound revelation is not just about growing your own. It seems consumers have taken a shine to veggie delights, and as a result are consciously cutting back on eating meat, too. Even restaurants are getting into the act with popular Meatless Monday offerings. The main consumer motivation is health, but the reality is: it’s good for the body, the bank account and the environment.

Seventy-five percent of respondents to the Food Trend Survey say health is the reason for scaling back on meat eating, while 35 percent have done so to cut costs, 32 percent for obesity concerns and 25% feel there are better recipes for meatless meals—amen to that. Environmental impact motivated 19% of those surveyed but unfortunately (not surprisingly) animal welfare was not provided as a reason to go sans flesh.

In the end though eliminating meat is a good thing regardless of the reasons to do so.

To view the other trends is predicting for 2011 click here.

Eric Fortney | @elfortney | email
Eric is the co-founder and executive editor of the animal rights and eco-friendly news source, This Dish Is Veg. In addition to his work at TDIV, Eric is a father of three, runner, and lover of the outdoors.


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