13 December 2010

Celestial Seasonings brings Sleepytime Bear to life, sleep tight

Celestial Seasonings, the good folks who have provided teas to help us unwind for nearly 40 years, is offering its customer base new fodder for bedtime, unfortunately it’s of the nightmare variety.

The Boulder, Colorado-based operation has decided to bring its “beloved” Sleepytime Bear character to life on social media and even at the company’s headquarters in the form of a life-sized walking plush. That alone should provide pause.

Sleepytime bear recently launched his own Facebook page (www.facebook.com/SleepytimeBearTea) and Twitter handle (www.twitter.com/SleepytimeBear) to provide a destination for those seeking a respite from their everyday cares.  His weekly "Tea Time with Sleepytime Bear" Twitter sessions will serve as an outlet through which tea drinkers can connect with others, share tips for finding calm and heed the bear's inspirational wisdom and comforting humor.  The weekly hour-long Twitter sessions will take place every Tuesday at 1 p.m. MST beginning December 14th.

Further investigation—which entailed clicking on the above Facebook link—uncovered photos of what is supposed to be the Sleepytime Bear but instead appears to be a hellhound sporting a sinister grimace while holding an iPad. Apparently for keeping track of the souls he has and will steal during his victims tea induced slumber.

When Sleepytime is not busy haunting the restless minds of countless thousands, or in this case 786 people who “liked” him, he enjoys doing yoga, answering questions in regards to Celestial Seasonings’ selections and taking naps in front of the company’s Boulder headquarters—either that or causing serious second thoughts to employees who may attempt to sneak out early to play golf.

Oh yes he also does interviews.

"My mantra, 'Serenity in a cup, drink it up™,' speaks directly to the unique ability of tea to help everyone relax and take a break for a few moments," said Sleepytime Bear.  "I think of tea as 'liquid wisdom' and I've been creating and blending my own line of teas since 1972, so I have a considerable amount of wisdom to share and Twitter and Facebook offer the ideal medium, one that tea drinkers greatly value."

I may not sleep for a week.

All jokes aside if you would like to learn more about Sleepytime Bear and his social media mission click here.

(Editor's note: Seriously that thing is a bit frightening.)

Eric Fortney | @elfortney | email
Eric is the co-founder and executive editor of the animal rights and eco-friendly news source, This Dish Is Veg. In addition to his work at TDIV, Eric is a father of three, runner, and lover of the outdoors.

Photo credits:cc:http://www.facebook.com/SleepytimeBearTea