09 December 2010

Betty Crocker encourages America to 'embrace the vegan'

The iconic brand established by her namesake, Betty Crocker has conducted an exclusive survey on Facebook, revealing the “Betty 10 Red Hot Holiday Trends.” Number eight on the list? “Alternative Diets Go Mainstream: Hold the Gluten. Embrace the Vegan.”

“The number of people eating gluten free and vegan has risen steadily in the last few years. It’s everywhere from bakeries to celebrity weddings,” the list proclaims.

But Betty doesn’t stop at the list. She also proposes 16 recipes inspired by each trend to help facilitate the festivities. One of these is for Vegan Sugar Cookies (though just be careful to buy vegan sugar, available in most stores, since conventional sugars are processed with bone char, an animal derivative).

Number four on the list is “Spot at the Table: Pets Are Part of the Family,” a trend I could take credit for setting. Betty notes, “Pets are more than cuddly companions; they’re truly part of the family. As a special treat, many ‘pet parents’ have started making homemade goodies for their furry family members.”

Betty’s recipe for Peanut Butter and Pumpkin Puppy Treats is sure to delight your canine counterpart, though replace the eggs with apple sauce for a truly animal-friendly treat.

Because Betty Crocker has been an American darling for decades, one creative couple has made it their mission to veganize the entire Betty Crocker Cookbook through their Betty Crocker Project. One half of the duo, Annie Shannon, told Mercy for Animals that “The Betty Crocker Project started as what could be described as an angry fit. The Shannon household prides itself as being pretty avid amateur vegan foodies. So I thought I could enjoy the movie Julie & Julia. I was naive. I watched the infamous lobster-killer scene on the edge of my seat, waiting for her to have a change of heart...but she never did. There is no excuse to boil anyone alive, make them suffer in filthy little cages, or whatever the brutality is. To prove it we're cooking our way through The Betty Crocker Cookbook -- and we're making it all vegan.”

Jaya Bhumitra | Facebook
Jaya has eight years of experience in public affairs and communications, and degrees in business and psychology. She is a Volunteer Outreach Coordinator with Compassion Over Killing in L.A. and an avid runner. Jaya is owned by four dogs (Trooper, Lacey, Midge, and Tin Tin) and a cat (Cupcake).

Photo credit: Screen capture