09 November 2010

Glacia’s IceBox better for the environment than plastic, worse for animals in labs

I recently learned about Glacia’s IceBox water in a box. Now, I personally am devoted to my reusable stainless steel water bottle. But for the occasions when it is not within reach, IceBox seemed like a promising second choice, especially as compared to that great polluter, the plastic bottle.

IceBox is impressively 100% recyclable and biodegradable with 97% sustainable packaging, reducing the box’s carbon footprint by 76% as compared to plastic. It also takes up less space than the bottles it replaces, resulting in reduced storage and shipping, and in turn reduced energy consumption and associated costs. The box also contains no BPAs and has a non-leaching polyethylene spout, and the water itself is filled with Norwegian arctic spring water rich in naturally occurring electrolytes.

In addition to encouraging eco-friendliness, Glacia donates 10 cents per box to a Los Angeles-based venture called Urban Social Entrepreneurs dedicated to uplifting and empowering urban communities with innovative business projects.

That’s where IceBox gets it right.

Where IceBox gets it wrong is by also supporting the Susan G. Komen Race for the Cure, notorious for its unflinching stance on promoting cruel animal testing in the organization’s quest to find a cure for the disease, even though a plant-based diet has been proven to have marked impact on halting and even reversing the illness. Rather than embracing diet as a preventative and treatment tool, Susan G. Komen prefers to cater to the mainstream reliance on pharmaceutical drugs, and irresponsibly spends millions of dollars on horrifying and futile animal experiments rather than public education about effective and humane options for prevention and treatment.

I appreciate IceBox’s effort to support public initiatives, but the company’s money is better spent on cruelty-free cancer research organizations such as the Love/Avon Army of Women, the American Breast Cancer Foundation, and the Breast Cancer Fund, who use their resources on direct care, clinical studies, community education, and prevention.

Until IceBox redirects its giving, I can’t in good conscience become a consumer.

Jaya Bhumitra | Facebook
Jaya has eight years of experience in public affairs and communications, and degrees in business and psychology. She is a Volunteer Outreach Coordinator with Compassion Over Killing in L.A. and an avid runner.

Photo credit: Glacia IceBox