18 November 2010

James Cameron calls AVATAR fans to action in new documentary

In a new short documentary released this week as a special feature on the AVATAR Extended Collector’s Edition DVD, writer/director James Cameron is asking fans of the all-time highest grossing film to take action.

‘A Message from Pandora’ sheds light on the proposed Belo Monte Dam construction in the Brazilian Amazon Rainforest and the inherent damage the project will cause if it gets the green light.

This past March and April, Cameron along with AVATAR cast members Sigourney Weaver and Joel David Moore accompanied rainforest protection organization Amazon Watch on a trip to the Xingu River.  The group visited with the indigenous people that would be affected by the construction of the $17 billion dam.

"I hope AVATAR fans will watch 'A Message from Pandora' and join me in urging the Brazilian Government to reconsider the Belo Monte dam. We need to encourage governments everywhere to choose greener energy alternatives like energy efficiency, wind and solar energy," said James Cameron. "In AVATAR I refer to Earth as 'the dying Planet.'  In reality, our Earth IS in peril. Future generations depend on the actions we take over the next decade."

According to Amazon Watch:

The dam project would divert nearly the entire flow of the Xingu River along a 62-mile stretch; its reservoirs would flood some 100,000 acres, displace more than 40,000 people and generate methane -- a greenhouse gas 25 times more potent than CO2. Belo Monte is one of more than 60 dams Brazil plans to build in the Amazon over the next 20 years.

If you are interested in joining James Cameron in this “real AVATAR battle” in the Amazon visit the Amazon Watch website here.

Eric Fortney | @elfortney | email
Eric is the co-founder and executive editor of the animal rights and eco-friendly news source, This Dish Is Veg. In addition to his work at TDIV, Eric is a father of three, runner, and lover of the outdoors.

Photo credit: cc: flickr.com/photos/sharongraphics