13 November 2010

VTech and First Book launch 'Buy A Book, Give A Book' campaign

Those of us who have been lucky enough to have access to a variety of books while growing up know the importance of having that opportunity. The books we read and learn from as children help shape who we become as adults.  But, unfortunately, not all kids get to have that experience, and VTech and the non-profit organization First Book are teaming up this holiday season to do something about it.

“Buy a Book, Give a Book” is a mutually beneficial effort for both organizations, where VTech will donate a book for each purchase of a V.Reader interactive e-reading system, e-book or accessory.  Encouraging an interest in reading and supplying access to the tools for learning are top priorities for both organizations:  VTech is a world leader in age-appropriate learning products and First Book "provides new books to children in need, addressing one of the most important factors affecting literacy – access to books."

Kyle Zimmer, president and CEO of First Book, said, “Recent research shows that children who are read to regularly by the age of two display greater language comprehension, larger vocabularies, and higher cognitive skills than their peers. Yet, the reality is that for families struggling to make ends meet in these difficult economic times, books and reading may be their last priorities.”

With this campaign (and previous contributions), VTech expects to donate about 15,000 books to First Book, and public donations are also encouraged by the company.  In order to continue with this trend of advocacy for reading, VTech is also introducing the world’s first interactive e-book system for kids aged 3-7, the aforementioned V.Reader.

“Reading is one of the single most important educational traditions you and your child can have,” said Dr. Deborah Libby, early reading expert and VTech Advisory Council member. “Reading to children often and providing children with regular opportunities to enjoy books is one of the most effective ways to hook kids on books and shape positive attitudes toward reading.”

For more information or to make a donation, visit www.firstbook.org and www.vtechkids.com.

Stephanie DeBalko | @_stephanied_
Stephanie is a freelance writer who loves shelter dogs and Vegenaise. She can be found at Homespun by Stephanie.

Photo credit: VTech