09 November 2010

Toasting to Pink’s new music video for underdog anthem 'Raise Your Glass'

Pop musician Pink, who has worked with People for the Ethical Treatment of Animals (PETA) on anti-wool and anti-fur campaigns, cleverly addresses the cruelties of bullfighting and dairy farming in the music video for her latest single, underdog anthem “Raise Your Glass.”

Despite shirking the starlet image usually sought after in the entertainment field for a raucous, rebel-rousing leader of the anti-pack persona, Pink has found mainstream success, giving her provocative video all the more power to combat animal abuse as well as other forms of bullying and discrimination (based on weight, religion, and sexual-orientation) that are also featured.

With lyrics such as “We will never be anything but loud” demanding attention, Pink’s video turns the tables on a bullfighter by appearing to spear him as he kneels in fear -- contrasting the reality in which bullfighters stab the bulls in the brain at the end of each fight.

The most controversial image depicted is a row of human women, masked and bound by wires milking their breasts to feed a calf. The role reversal is sure to offend many, but compel many more who are willing to consider how strange it is that we enslave another species to provide milk for our own.

Pink’s video is creative, inspiring, and empowering to anyone who has ever felt like an outsider, or been victimized because of who they are (human or animal). And to this we raise our glass.

Jaya Bhumitra | Facebook
Jaya has eight years of experience in public affairs and communications, and degrees in business and psychology. She is a Volunteer Outreach Coordinator with Compassion Over Killing in L.A. and an avid runner.

Photo credit: video screen capture