Coach’s Facebook fans got a nasty shock last Friday when they were greeted with graphic images of skinned animals. No it wasn’t a case of truth in advertising, anti-fur activists managed to bombard the page with the images, as well as impassioned pleas to the luxury goods manufacturer to stop using fur.
The activists were members of various animal rights organizations such as PETA and Compassion Over Killing. Jaya Bhumitra, volunteer coordinator for Compassion Over Killing, and contributing writer to This Dish is Veg wrote:
“Coach, please demonstrate your true artistic talents and creativity by using alternatives to fur. Can you really look at these pictures and sleep comfortably at night? You don’t even have to give up fashion – just use fake fur (from reliable sources – not China) Have some compassion and take responsibility for you part in perpetuating torture.”
The posts were swiftly removed, and Coach’s head of media relations, Andrea Resnick had no comment regarding the campaign.
Coach has over one million followers on Facebook, so it is likely that many people saw the posts as well as having them turn up on their Facebook home pages.
PETA has purchased stock in Coach in an effort to get them to go fur free, but so far Coach’s board of directors have unanimously voted against dumping fur.
Photo credit: screen capture