National Fire Prevention Week is this week, October 3rd—9th; just after another forest fire claimed over 6,000 acres in the foothills of the Rocky Mountains in Boulder, Colorado.
This season Disney has paired up with the Advertising Counsel’s well-known public service announcement wildfire mascot Smokey the Bear to teach youngsters about the importance of our actions and that we must “Protect our forest friends.”
Whether by careless mistakes, inattentiveness or arson, 9 out of 10 forest fires are caused by humans.
You don’t have to use prancy adorable deer to tell me that wildfires are bad news. If you’ve lived any place where wildlife destruction is happening, you’ll see displaced animals scrounging in neighborhoods and cars broken into by hungry bears.
Considering that 60% of homes in Boulder County are intermingling with undeveloped forests and more people are moving here each year, I think that it’s a smart idea to revive Smokey.
Granted, I would have chosen a more raw, solid fact approach than a fluffier Disney version, but it’s still creating awareness of our actions on this planet, and being able to target a younger audience is okay in my book.
If you don’t want to wait around your television for a Public Service Announcement, you can watch it below or on youtube.com search term smokeybear.
Photo credit: Ad Council