25 October 2010

Nightly Business Report teams up with Planet Forward

This week, PBS's long running business program, Nightly Business Report, announced a new partnership with Planet Forward, George Washington University's multimedia project devoted to addressing global challenges. In an effort to reach new audiences, cover new topics, and allow viewers to actively shape content, PlanetForward.org will be accepting ideas on tackling energy and climate issues; Nightly Business Report and Planet Forward will then jointly produce stories from the most interesting submissions.

"Planet Forward is utilizing the Internet to tap into the global community of ideas for solutions to the serious environmental challenges facing all of us today," said Mykalai Kontilai, chairman and chief executive of Nightly Business Report. "Our interest in expanding into new platforms to improve the experience of our viewers made teaming with Planet Forward a natural fit."

"Planet Forward's ability to expand the reach of our online community will grow exponentially with the national reach of Nightly Business Report," said Frank Sesno, director of GW's School of Media and Public Affairs. "Since one of our primary goals is to encourage collaboration by exposing our communities' ideas to the widest possible audience, a television partner like NBR will help us connect good ideas to new viewers along with our other online distribution channels."

The first episode, which premiered October 21st, focused on the Nissan Leaf- the automaker's first 100% electric vehicle. TDIV readers interested in learning more about the latest green energy innovations, as well as how to possibly align their financial interests with their green interests, will have a lot to gain from this partnership! Check your local PBS listings to tune into Nightly Business Report, or visit PlanetForward.org to watch the episodes online and submit your own story ideas.

Teresa Abbate| @TheFriendlyVeg
Born and raised in NYC, Teresa is a TV producer and the blogger behind TheFriendlyVeg.com, where she believes (like a good Italian girl) that the best way to an omnivore's heart is through their stomach.

Photo credit: PBS.org