20 October 2010

Green My Parents program gets new sustainable ally

Can any of us really save the planet just by altering our lifestyles? In a sense, yes. Research compiled in the last several decades suggests that making the world a better place involves changing our perception of sustainable consumption and consistently following through with real-world actions. What tends to hamper our good green intentions, however, is that old familiar daunting sensation -- that embracing an eco-friendly lifestyle is far more challenging to execute than it sounds (especially when we’re perfectly accustomed to unrestrictive Western habits).

That’s where the younger generation comes into play. Anyone who has children running through their house knows that the environmental movement makes perfect sense to them, which is precisely what GreenMyParents is banking on. Based on a book of the same name, the nationwide program capitalizes on the innately persuasive powers of the younger set to spread the good green word to those who are, well, perhaps a little too set in their ways. Offering children ideas on how to help their families reduce their environmental impact while saving up to $100 annually, the ultimate goal is to recruit enough participants by Earth Day, 2011 to collectively save over $100 million through conservational efforts.

Not surprisingly, GreenMyParents has garnered the support of high profile organizations such as Carbonfund.org, Kiva.org, Plastic Pollution Coalition, the Nation Wildlife Federation, the EPA’s Energy Star Program and now Domtar, the manufacturer of sustainable paper supplies. Domtar’s responsible printing campaign called ‘Paper Because’ is worth noting since they have continually strived to use a greater percentage of wood pulp from Forest Stewardship Council certified forests in addition to meeting ¾ of their energy needs via renewable sources.

Whether you’re a dyed-in-the-wool greenie or totally new to the environmental movement, it’s worth taking a look at GreenMyParents’ tips on how to begin saving money at home with minor lifestyle adjustments that conveniently benefit Mother Nature, too. The video below offers a basic explanation of what the program is all about and then it details 10 specific eco-steps that all of us can take to save $100 throughout the course of a year. If you’re hungry for more, you might want to follow them on Facebook, Twitter, read an excerpt from their book or better yet, buy the whole text.

Elizah Leigh | @elizahleigh
A dedicated green journalist and currently commissioned to write a comprehensive reference book on vegetarianism, Elizah Leigh hopes to inspire people through her words. Follow Elizah on Facebook.

Photo credit: Green My Parents