12 October 2010

World Wildlife Fund gets crunchy new ally in healthy snack food purveyor

Snacking fans may be drawn to tried-and-true culinary delights such as popcorn, tortilla chips and various other reliably crispy-crunchy delights, but now there’s a new kid on the already crowded junk food block. Rice may be nice and wheat can’t be beat, but have you sunk your teeth into somewhat healthier sorghum yet?

For the uninitiated, this odd sounding edible is actually a grain just like its hip-chip counterparts and America’s third top cereal crop, to be precise. Typically used as a reliable source of animal feed as well as a greener alterni-fuel, it is prized not only for its drought tolerance and high crop yields but also for its excellent nutritional profile boasting high antioxidants and gluten-free goodness (just watch out for those erratic cyanide levels).

Popghum, the first ever manufacturer of a mass-produced snack version of organically-cultivated sorghum, is hoping that a new generation of health-conscious consumers who still desire a snackable sensation will appreciate their new offering. Claiming that their hull-free popped treat – available in unique varieties such as Caramel & Sea Salt, Green Curry and Apple Pie Spice – is “just like mini premium popcorn, only slightly sweeter and with a better crunch," some critics suggest that it is indeed lip-smacking-good (if you don’t mind chomping on a staler version of perennially popular popcorn).

Good news for curious heath and eco-concerned consumers! Those who purchase a bag either online or in retail stores across the country will now be supporting Popghum’s new World Wildlife Fund campaign since 5% from each sale will be donated to the venerable animal conservation organization. New packaging will reflect their alliance with WWF, not only with images of imperiled species but also through background information on the challenges that each animal currently faces. Now we’ve all got a really great excuse why crunching away on behalf of Mother Nature can actually be a good thing!

Elizah Leigh | @elizahleigh
A dedicated green journalist and currently commissioned to write a comprehensive reference book on vegetarianism, Elizah Leigh hopes to inspire people through her words. Follow Elizah on Facebook.

Photo credit: popghum.com