08 October 2010

The Gap brings back 'Recycle Your Blues' campaign

Shop? Save? Recycle? Yes Please!

From now until October 20th you can do a little shopping, get a little discount, and help some people out just by taking your old ratty pair of blue jeans to the Gap.

As part of their Recycle Your Blues campaign the Gap is giving customers 30 percent off new 1969 denim purchases when you donate your old jeans. The old denim that the Gap collects will be converted into UltraTouch cotton fiber insulation and donated to communities in need.

"We love this partnership with Cotton Incorporated's 'COTTON. FROM BLUE TO GREEN.' denim drive because it merges the ideas of fashion, environmental sustainability and helping others," said Marka Hansen, President, Gap North America.

The Gap and Cotton Incorporated collected more than 270,000 pairs of jeans last March for their first denim drive. The donated jeans were converted into insulation for 500 homes in need, and for projects including Hurricane rebuilding efforts.

Gap is also offering its Facebook fans an exclusive deal – 40 percent off their new 1969 jeans purchase through Gap's Facebook Fan Page.

And, my understanding is it can be any denim that you donate, not just denim purchased from the Gap.

Robin Lawless | @robmlaw
Robin lives in NYC with her cat Maggie where she follows a vegetarian lifestyle, practices yoga, and volunteers at Catskill Animal Sanctuary. Follow Robin on Facebook

Photo credit: cc: flickr.com/photos/aphasiafilms